Résumé
In recent years, the industry of Bletillae Rhizoma has developed rapidly and widely in medicine, health care, beauty, etc., but there are still problems that restrict its sustainable development. Based on field investigating in development status of Bletillae Rhizoma market and industry, consulting relevant literature and our research results, and main constraints were discovered as follows: wild resources shortage, uneven varieties, unclear mechanism, low comprehensive utilization, unclear quality standards, difficulty of quality control, weak industrial level, slow cluster development and so on. Therefore, we can strengthen the protection of germplasm resources and selection of superior varieties, carry out the mechanism of its effective ingredients, improve quality evaluation system and expand sales market using brand strategy to promote the healthy and sustainable development of Bletillae Rhizoma.