Study on Selecting the Drugstore Site for Pharmaceutical Retail Chain Enterprises / 中国药房

OBJECTIVE:To discuss the method of selecting the site of drugstore for pharmaceutical reail chain enterpris?es.METHODS:To introduce the theory of selecting the site of retail chain store in other business.RESULTS&CONCLU?SION:Pharmaceutical retail chain enterprises should select the site of drugstore by four steps:judging feasibility of opening a drugstore in a region,analyzing the site and area of the drugstore,forecasting the sales volumn and profit of the adding drug?store,starting the business and carrying out periodical estimation.

On the Marketing Strategy of Chinese Pharmaceutical Retail Chain Enterprises / 中国药房

OBJECTIVE:To provide reference for Chinese pharmaceutical retail chain enterprises in making marketing strategy.METHODS:According to the organization and operational model of Chinese pharmaceutical retail chain enterprises,their practicable marketing strategy was discussed.RESULTS & CONCLUSION:Chinese pharmaceutical retail chain enterprises should make practicable and feasible marketing strategy to promote market competition ability basing on self-condition.