Prevailing Marketing Practices and Consumer Preference for Pork in Bareilly City

Present study was conducted using purposive sampling technique to identify prevailing marketing practices and consumer preference for pork in Bareilly city. The study revealed that majority of retailers come under middle age group and belong to lower socio-economic strata. Facilities of chiller, deep freezer, disinfectant and packaging and labeling were not available at any retail shops. Majority of respondent sold 30-35kg pork/day with higher frequency of selling at morning within 4-5 hrs of slaughter. Problems faced by retailers were poor financial conditions and lack of marketing chain. Pork retailers required training and aids related to pork business from government. Majority of consumers at Bareilly city belongs to the lower socio-economic strata. Majority of individuals purchased pork at least 1-2 times per week, most of them purchased at morning time. Most of consumer preferred ham cut, purchased meat from road side stalls immediately after slaughter for preparing dishes from pork and preferred stewing. Finally, it can be concluded that pork was sold through unorganized sector, both consumers and retailers were not aware about quality and safety of pork and meager value chain exist for pork business at Bareilly city

Assessment of exclusive breastfeeding practice and related barriers: A hospital-based study

Background: The World Health Organization recommends the practice of exclusive breastfeeding (EBF) of infants for the first 6 months after birth. It is the simplest, healthiest, and least expensive method that fulfills the infant’s nutritional requirement, and it plays an important role in reducing the child mortality and morbidity. Although breastfeeding is a common practice in India, most of the people do not properly understand the importance of the knowledge about breastfeeding how it should be given the timings, duration, correct techniques, and appropriate time of weaning mother’s milk. Objective: The objectives were to identify the prevalence of EBF, association with demographic characteristics, and reasons of nonadherence on EBF among the mothers of children <2 years of age. Materials and Methods: This cross-sectional study was carried at the immunization clinic of Late Shri Lakhiram Agrawal Memorial Government Medical College, Raigarh, Chhattisgarh, for 2 months. Mothers who came to the immunization clinic for vaccination with infants aged <2 years were interviewed. A total of 412 mothers were included in this study. Data analysis was conducted using SPSS version 10.0 software. Results: Our study showed that the prevalence of EBF practice was 53.88%. Factors found significant to influence EBF practice are the type of family, time of initiation of breastfeeding, colostrums given, mother’s age, and education. Main barriers for EBF practice were found to be resumption of work, milk insufficiency, and too painful during feeding. Conclusion: Universally it is accepted that breast feeding is best for infants as well as for mothers. The prevalence of EBF is not satisfactory among mothers. This study is focused on an urgent need of educating the mothers to feed their newborn child in the first 30 min and continues it to the first 1/2 year age of the child without any external supplements. This study highlights the need to educate mothers regarding breastfeeding during their antenatal and postnatal checkup visits.

Infant and Young Child Feeding Guidelines, 2016.

Justification: Shaping up the post-2015 development agenda is of crucial importance in the development process around the Globe as 2015 was the last year of milllionium development goals. It is the right time to asses our own progress vis-a-vis the Millennium Development Goals and these Guidelines are an attempt in that regard. Process: The Infant and Young Child Feeding (IYCF) chapter of Indian Academy of Pediatrics invited a group of experts for National Consultative Meet for discussing and contributing on latest scientific advances and developments. Various partners from WHO, UNICEF, Ministry of Child Welfare Department, Ministry of Health and Family Welfare, Ministry of Chemical and Fertilizers of Govt of India, Human Milk Banking Association (of India), Indian Medico-Legal and Ethics Association (IMLEA), non-governmental organizations and academicians from various states of India contributed to these guidelines. The guidelines were finalized during the IYCNCON 2015 at New Delhi in August 2015. Objectives: To formulate, endorse, adopt and disseminate guidelines related to Infant and Young Child feeding from an Indian perspective (including human milk banking, infant feeding in the HIV situation, and micro-nutrients). Recommendations: Early initiation of breastfeeding within first hour of birth, exclusive breastfeeding for the first six months followed by continued breastfeeding for up to two years and beyond with appropriate complementary foods after completion of 6 months is the most appropriate feeding strategy. Micro-nutrient supplementation in infants, and adequate nutrition and anemia control for adolescent girls, pregnant and lactating mothers is advocated. Concepts and need for human milk banks in India has also been incorporated.