RESUMO
Based on the research of individual’s behavior patterns, behavioral economics provided new perspectives and methods for the formulation of public policies. The nudge policies, based on the bounded rationality, framing effect, heuristics and limited willpower theory, had achieved good policy result in the medical insurance policy process optimization and health insurance behavior promotion, increase in organ donation rate, health education propaganda and health behavioral interventions. The nudge in the health policy might bring about failure to enhance individual utility, excessive nudge, lack of cost-effectiveness analysis and ethical issues. Formulated behavioral laws and experimental research in the field of health care were the future direction of development.