RESUMO
Cultural sensitivity is not only about those patients who come from a different country to that of the practitioner, but also includes those with other differences such as family background, education, religion, belief system or socio-political outlook. If the patient feels their beliefs, values, and practices are understood and respected by the practitioner, there is an increased likelihood a good relationship will be established and the patient will trust the doctor and the clinical procedures. To be more culturally sensitive in consultations, three additional variables ' ethnocentrism, health literacy and transcultural perceptions of illness need to be taken into account. It is near impossible for doctors to undertake education for themselves on the ever-growing variety of cultural factors that can influence the interaction with patients. Some practical ways of communicating are outlined in the use of the 'Cultural Awareness Tool' and Narrative Therapy