RESUMO
@#Public transportation is one of the most important services in supporting the smooth running of community activities in cities where people most commonly use a bus to reach a destination. Consequently, it requires a clear travel route so passengers find it easy to go on a trip. Display is a device for providing information. However, the existing display receives some complaints where more than 60% of passenger experience difficulty in reading what is shown, taking more time for them to understand the information. It is evidence that the device is not effective and efficient to use. Thus, development of a new display is crucial. The purpose of this study was to design an innovative display that is more ergonomic in displaying bus route information. Survey was conducted to identify user requirement. Axiomatic design method was applied to determine the design parameters of the display by mapping process from customer attribute and functional requirement on the basis of the ergonomic principles. Statistical analysis was conducted to test hypothesis. The result of this study showed that the display developed is valid to meet customer criteria at 5% of significant level, covering the criteria of being informative (0.144), comfortable (0.063), digitalized (0.070), and easy to access (0.378). Thus, it is more effective and efficient for passengers to gain any information needed.