RESUMO
The present study is to examine the impact of television advertisements on children, and how it leads to consumerism of product. Advertising is the most influential and powerful medium in the present commercial society. As far as its influence on the society is concerned, advertising is second only to movies. An advertisement shapes the attitude and beliefs of the children and it encompass every aspect of children life. Children are exposed to the selling messages of advertisers through television. When they can remember and want what they see and when they are able to understand what the advertiser‟s motive is to sell a product. Television is an integral piece of the household at least one set will be in each family. Thus children are born into a world in which television is present from the start. But at the point during early childhood does viewing actually begin. Television advertisements are designed to influence consumer behavior. The present study is to focus on impact of television advertisements on children attitudes, and behavior. An attempt has been made to know the children‟s television viewing habit and effect of advertisements, to measure this impact descriptive research design is used as the study is followed structured design with predetermined objectives. The survey research is followed and data will be collected through questionnaire.
RESUMO
The present research is to examining the relationship between the use and rise of social media as tools for political parties‟ election campaign medium in India. In Indian election system social media has becoming an important medium in campaign. These new forms of media is assume as a central role in attracting voters and especially the new generation of young adults. Social media helps political parties and candidates in more effectively reach large number of voters in a short amount of time. Unlike traditional media social media allow politician to actively engage with their potential voters. Social media allows political parties and candidates to share their beliefs; goals and accomplishments directly with voters, making them feel more directly involved with the campaign. Social media allows candidates to give their supporters a behind-thescenes view of their campaign and more easily track engagement. These new forms of media also facilitate the collection of news most relevant to crucial target groups. The increases in the use and rise of social media are shown as significant and it is essential to do research. The present research is to give an attention to the use and rise of social media in the arena of politics and its impact in general and political participation by the general public. First the study is to examine for rise of social media as medium to reach voters. Secondly why people were using social media during election campaign, based on these uses and gratification approach. The present study is to propose to analyze the rise and use of social media as election campaign medium during election time is based on uses and gratification theory.
RESUMO
The present research is an attempt to find the answer the impact and effect of social networking sites on Indian young adults in socialization, entertainment self-status seeking and information seeking. Social network sites have grown rapidly in recent years across world even in India too. These sites have quickly and deeply penetrated its users‟ everyday life. In India social networking sites like Facebook, YouTube, Orkut are more popular sites and also become part of daily life of Indian adults. There is no doubt these social networking sites have provides employment, marketing, personal growth, sharing of information, and entertainment. Yet little know about the impact of culture and gender on Indian adults. Based on a cross-sectional survey of 450 Indian young adults, the present study examines the impact of culture and gender on why Indian individuals use the social networking sites. The present study found that consistently interdependent self-construal can predict the four motives for Indian young adults to use social networking sites: socialization, entertainment, self-status seeking and information seeking. The study also found that the gender difference in information seeking and self-status seeking; with male adults being higher in self-status seeing and female adults higher in information seeking. Limitations and suggestions for futures research are provided.
RESUMO
A pre and post comparison study was carried out in the field practice area of M.S. Ramaiah Medical College Bangalore, Karnataka to assess the impact of educational intervention on the knowledge of mothers of under five children on home management of diarrhoeal diseases. Sample of 225 mothers were included in the study. The study was conducted in 3 stages. Stage I--initial knowledge, attitude and practice of mothers was assessed. Stage II--one to one educational intervention was conducted and supported by audiovisual aids and live demonstration. Stage III--included post intervention knowledge, attitude and practice after 2 months and 2 years. After the educational intervention, there was significant improvement on knowledge of mothers regarding definition of diarrhoea (P < 0.001), signs of dehydration (P < 0.001), awareness of ORS solution (P < 0.001), correct preparation of ORS solution (P < 0.001), shelf-life of ORS solution (P < 0.001), seeking health care (P < 0.001) and rational drug therapy during diarrhoea (P < 0.001). McNemar test was used to find out the change in knowledge before and after the educational intervention. The overall knowledge scores improved significantly after 2 months (P < 0.001) as well as 2 years (P < 0.001) of the educational intervention. Though the proportion of mothers retaining the knowledge at the end of 2 years dropped, yet there was significant improvement (P < 0.001) when compared to the baseline study.