RESUMO
Abstract Aim: This study aims to comprehend the reasons for women's approach and permanence in Zumba. Method: In this descriptive study, we interviewed 20 female interviewees 31-66 years-old (M=46.14; SD=10,07). Inclusion criteria were: have been training Zumba for at least one year and with a minimum frequency of once a week. We excluded women who practice other activities simultaneously to Zumba. For data collection, we applied a semi-structured interview covering the following aspects: how they approached Zumba and the reasons why they kept training it. Data analysis was performed using non-aprioristic categories. Results: The interviewees reported approaching Zumba by friends, family, personal initiative, media, and medical advice. The permanence in the modality was related to therapeutic aspects, pleasure, sociability, being good for health, and engagement in a body practice. Conclusion: We concluded that women approach and keep training Zumba for reasons that surpass the physical benefits provided by body practices; rather, it is deemed as a useful and social practice.