Marketing Strategy of Polysaccharide-iron Capsule / 中国药房

OBJECTIVE:To discuss about the marketing strategy of a newly-developed drug,polysaccharide-iron cap?sule,before being listed.METHODS:To analyze the situation of marketing potential of antanemics and conditions of consumers and opponents,and to analyse the market enviroment of this enterprise with SWOT method.RESULTS&CONCLUSION:To give the valuable and feasible marketing strategy and emphasize the problems which should be paid attention in the proceeding.