RESUMO
As an important part of Chinese history and culture, traditional medicine is the sum of diagnosis and treatment knowledge, skills and practice methods that have been verified to be effective and of great value through thousands of years of practice. Since the global outbreak of the COVID -19 epidemic, "traditional medicine" has flourished in China, but has also been doubted by different cultural fields overseas. Based on traditional medicine, facing the realistic situation of "ice and fire", focusing on the contrasting four pairs of traditional medicine "contradictions", it was proposed that the approach choice of the strategic mode of intellectual property rights of traditional medicine should aim at "precision", "institutionalization" and "internationalization", and jointly promote it from the three-dimensional perspective of macroscopic pattern "strategic depth, strategic breadth, strategic height", so as to explore the strategic protection mode of intellectual property rights of traditional medicine with "Chinese characteristics and world level".