RESUMO
Objective To explore the effective management of emergency treatment in emergencies in new media era.Methods Collecting and analyzing related information of blood donation in Hangzhou "7·21" explosion accident,"7·5" bus arson incident and Wenchuan "5·12" earthquake were carried out,after the media reports.Results The speed of blood donation of Hangzhou citizens in response to the "7·21" Hangzhou explosion in new media was faster than that in the traditional media coverage of the "7·5" bus arson incident and Wenchuan "5·12" earthquake lagged for 24 hours to 48 hours,respectively;During the event,the proportion of blood donors who donated 400 ml of blood was significantly lower than that of normal working days (P ＜0.05),while the proportion of blood donors who donated 300 ml of blood was significant increased (P ＜0.05) only during the "7·21" explosion accident.Conclusions In response to the emergencies of the new media era,the blood collection institutions should take full advantage of the golden 4 hours through the systematic planning of the whole platform such as public opinion monitoring,public opinion,organization and management,personnel deployment and material security.
RESUMO
Objective To strengthen the voluntary blood donation publicity through the analysis of the voluntary blood donation.Methods The ratio of voluntary blood donation was statistically analyzed between staffs in some Medical institutions in Hangzhou and Ordinary people.Results The ratio of voluntary blood donation in ordinary people is 1.82％,which is higher than the national data (1.05％).The ratio of medical institutions in Hangzhou is 9.54％,which is far higher than ordinary people.The data of provincial,civic and private medical institutions are 10.20％,6.11％ and 15.42％,respectively.Conclusion The ratio of voluntary blood donation is different between different level hospitals,and the staffs in medical institutions are more willing to donate blood than ordinary people.