A percepção das mães sobre a publicidade de alimentos infantis / The perception of mothers about advertising of children's foods

A oferta de produtos voltados ao público infantil é muito maior do que antigamente. A descoberta que a criança é um potencial consumidor e influenciador dos adultos na hora da compra fez com que a comunicação dirigida a este público crescesse bastante. As mudanças nos hábitos alimentares da população e, principalmente, no padrão alimentar e no estilo de vida na infância, são consequências das propagandas que utilizam de recursos atraentes para incentivar o consumo de alimentos de riscos, ou seja, dos produtos industrializados compostos de gorduras saturadas, gorduras trans, açúcar, colesterol entre outros (SILVEIRA 2015).(AU)

Publicidade infantil: uma análise do discurso / Child publicity : an analysis of discourse

O mercado voltado para o público infantil possui grande potencial de crescimento e perspectiva de lucratividade, mas, junto a isso são encontrados aspectos negativos no que tange às práticas adotadas pelo mercado, que muitas vezes estão associadas ao exercício de comunicação de marketing, de modo a trazer impactos contundentes ao público infantil (BARROS; MERABET; GOUVEIA, 2016). A propaganda de alimentos e a sua influência sobre as escolhas alimentares estão sendo alvo de grandes discussões, já que a elas estão sendo atribuída grande parte da responsabilidade dos problemas relacionados à má alimentação da população em geral (SANTOS; BATALHA, 2010).(AU)

Aspectos éticos en la promoción de la lactancia jumana y el amamantamiento / Ethical aspects of human lactation and breastfeeding

Breastfeeding has experienced a surge in Puerto Rico thanks to the efforts of many women, as well as governmental, non-governmental and private organizations. Among the aspects which can affect the initiation, establishment and maintenance of successful breastfeeding one finds potential ethical conflicts among health professionals as well as the financial interests of the companies which produce and market artificial milks. These companies dedicate great marketing efforts and enormous sums of money in the sale of their products, in detriment of breastfeeding. The profit motive of these companies is in open contradiction to public health and to breastfeeding promotion. The international community has carried out efforts for more than two decades in the creation of structures which protect the rights of women and their children to ideal nutrition practices, free from commercial pressures, through breastfeeding. Possible ethical conflicts related to the new industry of breastfeeding paraphernalia are discussed, especially when these are marketed exclusively for profit. Recommendations are presented for health professionals in order for them to be able to face and respond to the unethical strategies practiced by the manufacturers of artificial milks in utilizing these professionals for legitimating and marketing their products.

Cost of infant feeding in exclusive and partially breastfed infants.

OBJECTIVE: To compare the costs incurred on infant feeding between the mothers who exclusively breastfed their infants and those who introduced supplements up to 6 months of age. DESIGN: Longitudinal follow up. SETTING: Urban slums of south Delhi. METHODS: One hundred normal mother infant pairs fulfilling the prelaid criteria were recruited at the time of birth and followed up for determining the feeding practices. The cost of feeding was estimated at prevalent market prices in terms of food supplement and medical treatment of infant and additional nutritional intake of mothers. The differences in costs in exclusively and partially breastfed groups were analyzed at 3, 4, 5 and 6 months of age. RESULTS: There was a sharp decline of exclusive breastfeeding from birth to six months. The mean cost of infant feeding was Rs. 204/- per month in partially breastfed as compared to Rs. 106/- in exclusively breastfed at 6 months of age. The increased cost was largely attributable to supplementary food and the cost of feeding bottles. (83% of mothers used bottles). CONCLUSIONS: The mean cost of infant feeding is substantially higher in partially breastfed children.

Breast-feeding in the Philippines today.

Breast feeding in the Philippines was studied among 3 socio-economic groups; Group A-Economically Advantaged, Group C - Urban Poor and Group R - Traditional Rural. Objectives of the study consisted of describing the patterns of breast-feeding and its relationship with supplementary feeding, material, family, socio-economic and reproduction characteristics. The mean 24 hour volume of breast milk for the 3 socio-economic groups was also determined through test weighing session. Growth curves of breast-fed infants compared reasonably well with WHO growth standard up to 5 or 6 months of age. The survey revealed that importation of infant formula and milk based products amounted to U.S. 89.7 million dollars for one year. Etiological factors of the decline of and deterrents to breastfeeding were also discussed.