Curas milagrosas: publicidades de medicamentos varios en la prensa santafesina, Argentina (1890-1918) / Miracle cures: advertisements for various medications in the Santa Fe press, Argentina (1890 -1918)
Hist. ciênc. saúde-Manguinhos
;
26(4): 1121-1137, out.-dez. 2019.
Article
in Spanish
| LILACS
| ID: biblio-1056267
RESUMEN
Resumen A fines del siglo XIX, en consonancia con otras regiones de Argentina y Latinoamérica, en la prensa santafesina se incrementó la oferta de productos para la salud como tónicos, pastillas y jarabes. Ofrecidos a un público no experto, prometían curar una serie de dolencias que definían como propias "de la vida moderna". El artículo analiza la dimensión discursiva de los avisos publicitarios aparecidos entre 1890 y 1918 cómo organizaron los sentidos sobre estas dolencias, interrogante que se inscribe en una amplia línea de estudios abocada a analizar las representaciones sociales sobre la salud y la enfermedad y cómo éstas participaron en las distintas esferas sociales en la constitución de la Argentina moderna.
ABSTRACT
Abstract In the late nineteenth century, as in other regions of Argentina and Latin America, the Santa Fe press featured a growing number of offers of health products such as tonics, pills and syrups. Aimed at a lay audience, these claimed to cure a series of conditions defined as belonging to "modern life." This article analyzes the discursive dimension of the advertisements printed between 1890 and 1918 how they organized meanings associated with these conditions, an issue that is inscribed within a broad line of research aimed at analyzing social representations of health and disease, and how they participated in the different social spheres in the constitution of modern-day Argentina.
Full text:
Available
Index:
LILACS (Americas)
Main subject:
Pharmaceutical Preparations
/
Marketing of Health Services
/
Advertising
/
Newspapers as Topic
Limits:
Female
/
Humans
/
Male
Country/Region as subject:
South America
/
Argentina
Language:
Spanish
Journal:
Hist. ciênc. saúde-Manguinhos
Journal subject:
Public Health
Year:
2019
Type:
Article
Affiliation country:
Argentina
Institution/Affiliation country:
Universidad Autónoma de Entre Ríos/AR
/
Universidad Nacional de Córdoba/AR
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