[ use of youth university Arab satellite channels drama and its gratification [field study]]

ABSTRACT

Identify the motives of the use of university youth of the Arab satellite channels dramas, identifying quality gratifications for the Arab satellite channels to watch dramas, the identification of patterns of watching young university drama Arab channels, the identification of the main Arab satellite channels drama preferred personnel sample, identify the extent of a relationship connectivity between demographic variables and the size of exposure and the exposure of the motives of the Arab satellite channels and drama gratifications earned them, the verification of a test hyptheses regarding the relationship between the rate of exposure to the Arab channels dramas and motives exposure variables and intermediate and motives between exposure and exposure gratification a selective channels and the trend towards Arab drama. Using the analytical method of the survey, which is used to detect problems in a realistic framework. The newspaper adopted the study questionnaire prepared by the researcher. Included nineteen asked questions measuring goals tries researcher accessed through the interviewers answer them. Applied study on a sample of 350 Researched by 200 female, 150 male and female students from Mansoura University. HIT proportion of people watching satellite channels 100% of the total members of the sample and divided as follows who watched regularly hit accounted 62.3% of the total public an viewers who are not regularly hit accounted 37.7% of the total volume of the sample. MBC channels came in the arrangement between the first preference watch personnel sample by 13.1% in the second arrangement came Channel. Read by 12% in the third came Canal people by 10.9% in the fourth came arrangement channel Rotana Cinema at 9.7% of the total year. Percentage who watched channels dramas regularly 47.4% of the total public who watched as irregular hit accounted 48.3% of the total public and the proportion of people who are watching these channels 4% of the total year. The channel Rotana Cinema in arranging the first-preference watch members of the sample channels Arab drama by 32.9%. followed in arranging the second channel films by 20.35% in the third came A film channel. RT by 16%, then the arrangement came fourth channel Rotana Zaman by 11.1% of the total year operates the researcher