Utilization of a telephone interactive voice-response tobacco cessation support service in the Islamic Republic of Iran

ABSTRACT

Telephone smoking cessation counselling is a very cost-effective means of reaching dependent smokers in a population. We investigated the frequency of contacts and the types of topics that people accessed after a national telephone helpline was set up in the Islamic Republic of Iran at the beginning of 2011. From a total of 23 979 calls received over a 24-month period, 26.5% of callers hung up without selecting any menus. The most frequently accessed menu was addresses of smoking cessation support services [23.9%], followed by methods of smoking cessation [14.0%], self-help materials for quitting smoking [11.8%] and nicotine dependence assessment [10.4%]. The average number of contacts decreased dramatically after the first month of the service but there was a significant increase in the 2 months preceding the feast of Ramadan. Religious messages provide a good opportunity to engage individuals in smoking cessation and may be useful in the planning of media campaigns