Coverage of tobacco control in Jordanian newspapers: implications for strengthening the role of news media
EMHJ-Eastern Mediterranean Health Journal. 2017; 23 (5): 342-350
in English
| IMEMR
| ID: emr-187347
ABSTRACT
News media play a critical role in tobacco control. To strengthen this role in Jordan, four newspapers were searched and 1 145 articles between 2011 and 2015 were coded for mention of MPOWER topics and for tone of coverage [neutral, pro-, or anti-tobacco control]. Monthly counts, mention of tobacco control topics and the tones were examined. The monthly count of tobacco control-related news items showed an upward trend with an average monthly growth of 16%. Peaks in coverage were observed in synchrony with national tobacco control developments. 'Warn' was the topic most frequently mentioned [46%]. 'Protect' was the only topic that showed a statistically significant upward trend over time. A pro-tobacco control tone was more prevalent than an anti-tobacco control or neutral tone. Thus, efforts are needed to enhance the newsworthiness of certain topics, boost influence on decision-makers and pre-empt industry interference
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Index:
IMEMR (Eastern Mediterranean)
Main subject:
Nicotiana
/
News
/
Decision Making
/
Social Media
/
Newspapers as Topic
Limits:
Adolescent
/
Adult
/
Humans
/
Male
Language:
English
Journal:
East Mediterr Health J.
Year:
2017
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