Media health campaign and its impact on knowledge, attitude and practices in the community

ABSTRACT

To find out the impact of different health campaign on knowledge, attitude and practices in the community. The media health campaigns included [1] Expanded Programme of Immunization, [2] Polio day, [3] Reproductive Health, [4] Breast Feeding and [5] Oral Rehydration Therapy. Yet another objective was to find out association of the variables studied so as to formulate recommendations based on the study results. Hospital based cross - sectional study conducted on 341 randomly selected mothers. Out patient of Gynaecology and Obstetric Department, Civil Hospital, Karachi. The impact on knowledge, attitude and practice of media health compaign was good on literate mothers i.e. 58.33%, 42.50% and 57.27% respectively. It was also good in mothers who had assess to media and its understanding i.e. 56.27%, 62.20% and 45.17% respectively. Literacy level, assess to one or all form of media and its understanding had significant impact on Knowledge, Attitude and Practice of mother as regard media health campaign. Statistically significant [p value < 0.05]