Autorreporte de exposición a publicidad y promoción de tabaco en una cohorte de fumadores mexicanos / Tobacco advertising and promotions: changes in reported exposure in a cohort of Mexican smokers
Salud pública Méx
;
54(3): 204-212, mayo-jun. 2012. ilus, tab
Article
in Spanish
| LILACS
| ID: lil-626692
RESUMEN
OBJETIVO:
Determinar en población fumadora el nivel de exposición a la mercadotecnia de la industria tabacalera (IT), a través de diferentes métodos de promocionar sus productos, antes y durante la publicación de la Ley General para el Control del Tabaco (LGCT) en 2008. MATERIAL YMÉTODOS:
Estudio de cohorte en fumadores adultos (n=941 pre-LGCT y n=1 051 post-LGCT) de cuatro ciudades mexicanas. Se realizaron análisis multivariados mediante modelos de ecuaciones de estimación generalizada (GEE).RESULTADOS:
Se incrementó el autorreporte de recepción de muestras gratis de cigarros (3.7 a 8.1%), ropa o artículos con marcas o logos (3.6 a 6.4%), haber visto información sobre eventos especiales (1.9 a 4.7%), y publicidad en bares y discotecas para mayores de edad (21.4 a 28%). Se observaron decrementos de publicidad en exteriores (54.7 a 47.2%).CONCLUSIÓN:
Es necesaria una política integral con prohibiciones totales de la publicidad y promoción de los productos de tabaco que integre mayor vigilancia y sanciones para lograr la disminución y prevención del consumo de tabaco.ABSTRACT
OBJECTIVE:
To determine in a population-based sample of smokers the level exposure to tobacco industry marketing through different channels before and after their restriction through the General Tobacco Control Law of 2008. MATERIALS ANDMETHODS:
Data were analyzed from a cohort of adult smokers from four Mexican cities who were surveyed in 2007 and 2008. GEE models were estimated for each indicator of advertising and promotion exposure.RESULTS:
Increases were found in report of receiving free samples of tobacco (3.7-8.1%), branded clothing (3.6-6.4%), noticing tobacco industry sponsored events (1.9-4.7%) and noticing ads in bars (21.4-28%). Noticing outdoor advertising decreased over this time (54.7 a 47.2%).CONCLUSIONS:
Our findings confirm tobacco industry shifting of marketing efforts when advertising and promotion bans are not comprehensive. There is a need to monitor compliance with marketing bans while working to make them comprehensive.
Full text:
Available
Index:
LILACS (Americas)
Main subject:
Smoking
/
Tobacco Industry
/
Advertising
Type of study:
Etiology study
/
Incidence study
/
Observational study
/
Prognostic study
/
Qualitative research
/
Risk factors
Limits:
Humans
Country/Region as subject:
Mexico
Language:
Spanish
Journal:
Salud pública Méx
Journal subject:
Public Health
Year:
2012
Type:
Article
/
Project document
Affiliation country:
Mexico
Institution/Affiliation country:
Instituto Nacional de Salud Pública/MX
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