Innovative strategies in the public administration: report of the experience at the School of Dentistry (Institute of Science and Technology) - Universidade Estadual Paulista “Julio de MesquitaFillho” – UNESP, Campus of São José dos Campos / Estratégias inovadoras na administração pública: relato de experiência da faculdade de odontologia da Universidade Estadual Paulista “Júlio de Mesquita Filho” - UNESP Campus de São José dos Campos

ABSTRACT

This ARTICLE aims to show an organization changing process, which is being performed in a public university, School of Dentistry of São José dos Campos – UNESP. A Strategic Planning was developed to promote such change, first using the usual model of this tool. Then the strategies were aligned with the expectations of a Balanced Scorecard engaged with the targets of a public organization (student success on the market, learning and growth, structure to work and leadership). To work the strategic review and the creation of renewal strategies a method from Matrix of Four Actions was used, aiming to identify values to add to the institution by diagnoses previewed on this tool, which makes easier the study of the fact that will be raised, eliminated, reduced and created. All this process was established along with the leadership development through trainings, individual and group coaching and the tracking of critical points of the strategic areas of this University Teaching Institute