Evaluation of social marketing of oral rehydration therapy.
Indian Pediatr
;
1991 Sep; 28(9): 1013-6
Article
in English
| IMSEAR
| ID: sea-11214
ABSTRACT
Attempts, at social marketing of oral rehydration therapy (ORT) through television, in changing the knowledge and practice of mothers with regard to its use was assessed. One hundred and eighty seven consecutive mothers (38 excluded due to non use of ORT) were administered a preplanned questionnaire to assess their socio-economic profile, educational status, concept of diarrhea and correct use of ORT. Fifty nine mothers who watched these programmes on TV regularly formed the study group. These were compared with 90 mothers who had gained such knowledge from non-television sources. The correct application of knowledge of ORT was significantly better in study group compared with control group. The educational status of mothers had a positive impact on motivation to use ORT at home in the study group. Mass media campaigns through "TV spots" is an effective way of improving knowledge of mothers on ORT in a developing country.
Full text:
Available
Index:
IMSEAR (South-East Asia)
Main subject:
Socioeconomic Factors
/
Television
/
Female
/
Humans
/
Program Evaluation
/
Health Knowledge, Attitudes, Practice
/
Health Education
/
Adult
/
Fluid Therapy
/
Mothers
Type of study:
Evaluation studies
/
Qualitative research
Language:
English
Journal:
Indian Pediatr
Year:
1991
Type:
Article
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