An Assesment of Perceptions and Expectations of Customer in Servqual Parameters with Reference to Life Insurance Companies in Chennai, India.

ABSTRACT

In todays‘ world, customer is considered to be the God for all business, without his satisfaction no business is flourished. Similarly Life insurance companies also depend on customers, whatever the product they sell; it has to match the customer expectations. The present study is based on the perceptions and expectations of customer in life insurance companies in Chennai. This paper tries to look different service Quality dimensions to understand the Customer expectations and perceptions. The Research methodology based on descriptive method, data is collected through questionnaire. For data was collected in stratified random data sampling technique. Sample size taken 150.The tool used to relate is Pearson Correlation Coefficient .the study concludes with suggestions for the companies.