Evaluation of Meat Consumption Pattern and Meat Quality in North Indian Cities

ABSTRACT

A survey was conducted in north Indian cities (Ghaziabad, Noida, Gurugram, Delhi, Lucknow and Bareilly) with an aim to evaluate meat consumption pattern and meat products quality. Retailers from 15 randomly chosen shops, viz., Shop-A, B, C...O and 403 consumers visiting those shops were interviewed. Sample meat products from 10 shops were collected and quality evaluated. Among retailers, 73.33% told meat Kabab (chicken and chevon), is the most sold out product. As per 50.37% & 34.24% consumers chicken and goat meat was 1st and 2nd preference of meat species respectively, 53.46% of consumers preferred “taste” as their first criteria of meat products purchase, 62.85% consumers preferred convenience meat products as compared to traditional counterparts, highest percentage of (43.42%) consumers chosen seekh kabab (chicken and chevon) as their first preference of product. Evaluation of market products quality revealed that, maximum and minimum protein percentage in Shop-A, Chicken Kabab (16.73%) and Shop-C, Chicken Kabab (5.32%) respectively. Cholesterol content found maximum and minimum amount in Mutton Kabab from Shop-J (60.72 mg/100g) and Chicken Sausages from Shop-N (33.54 mg/100g) respectively. Calcium content found highest in Chicken Kabab from Shop-C (1.63%). Highest Total Plate Count (TPC) detected in chicken Kabab from Shop-D (5.41 log 10 cfu/g)