Online Shopping Trends among Women: A Comprehensive Study

ABSTRACT

The goal of this paper is to identify the trend of online apparel shopping as one of the motivating factors for women's purchasing. To achieve the study's objectives, structured questionnaires were distributed to online apparel customers who are aware of and purchase apparel products from online stores in and around the Davangere district of Karnataka. Convenience and snowball sampling techniques were used to collect primary data from online apparel women employees who are aware of, use, and buy apparel products from online stores. The data analysis and results were based on the completion of 180 usable questionnaires by online retail apparel women customers who actively participated in the marketing survey. Frequency analysis and graphs were used to determine trends in women's online apparel. Most women are interested in the latest trends and western clothes, and they prefer more ethnic clothes and dark shades. They prefer to buy online clothes during festivals and discounts and sales.