Accessibility Of Customers - A Study On How Far The Banking Sector Could Achieve The Spread Among Rural Population

ABSTRACT

Indian economy in general and banking services in particular have made rapid strides in the recent past. However, a sizeable section of the population, particularly the vulnerable groups, such as weaker sections and low income groups, continue to remain excluded from even the most basic opportunities and services provided by the financial sector. To address the issue of such financial exclusion in a holistic manner, it is essential to ensure that a range of financial services is available to every individual. The present study attempts to analyse the accessibility of banking products and services to customers of commercial banks.