IMPACT OF FINANCIAL LITERACY ON INVESTMENT DECISION OF WORKING WOMEN AT PATAN DISTRICT: AN IN-DEPTH STUDY

ABSTRACT

This study examines the effect of ?nancial Literacy on investment decision making among investors in Patan District. Financial literacy is expressed in terms of knowledge and awareness while investors decision-making is described as the act of investors and the way they interpret, anticipate, investigate, and assess the steps and transaction for decision making. This includes investment risk, investment decision model and process. To achieve the research objective, an quantitative approach was applied in which 150 self-administered questionnaires were collected using convenience sampling. The data was analyzed using SPSS software. Descriptive statistics were identi?ed and proposed hypotheses were tested using Pearson correlation and multi-regression analysis. Results showed showed a positive signi?cant relationship between ?nancial literacy and investment decision making