AN EFFECTIVENESS OF ADVERTISEMENT: A COMPARATIVE STUDY OF TWO WHEELER VEHICLE COMPANIES

ABSTRACT

In this paper I have compare the effectiveness of advertising of two motor vehicle companies. Consumer is the central point in every business. In marketing, the organization strives to use all the available resources in order to give maximum satisfaction to the consumers. It is the problem of every organization or a ground for struggle that how they provide maximum satisfaction for getting the speci?ed objectives of the organization. Advertising is an important marketing tool to in?uence the potential customers located at different geographical market area. Advertising is used for communicating business information to the present and prospective customers in a wider range of area. Furthermore, advertising is a paid form of non-personal presentation and promotion of goods or services or idea by identi?ed customers