INVESTIGATING THE IMPACT OF EMPLOYEE GENDER ON FACTORS INFLUENCING RETENTION IN THE PRIVATE CORPORATE SECTOR

ABSTRACT

The purpose of this research paper is to study the Impact of Employee Gender on factors influencing Retention in the private corporate sector and what can be done in order to retain the employees in an organisation. To analyze what gender diversity challenges are faced and what are the ways to overcome it. Twenty one parameters were considered , they were social services, creativity, moral values, independence, variety, authority, ability utilization, social status, company policies and practices, Supervision- human relations, security, compensation, working conditions, advancement, supervision-technical, co-workers, responsibility, recognition, achievement, activity and general satisfaction. The population of the study consisted of 200 IT professionals (137 male, 63 female).Minnesota Satisfaction Questionnaire by Weiss et al (1967) was used as the main data collection instrument .The mean of various factors influencing retention as per the employee gender varies in different facets, out of twenty one factors, ten showed high difference in mean values of both male and female respondents and factors like security t=.021, supervision-technical t=.009 and variety t=.023. shows a significant difference.Thus the results indicated that overall, there is no significant Impact of Employee Gender on factors influencing retention in the private corporate except in these three facets. However the corporate sector is facing a talent shortage which will keep on growing .The findings of the study will be helpful in creating the right culture with competitive compensation and flexible work options for employees as well as for industries to decrease employee turnover rate.