INFLUENCE OF ADVERTISEMENT ON BRAND IMAGE AND USERS PREFERENCE TOWARDS SELECT BEAUTY CARE PRODUCTS WITH SPECIAL REFERENCE TO ERODE DISTRICT

ABSTRACT

Beauty care products are used to increase human appearance. Nowadays people are more worried about self-personality and self-consciousness; from now the demand for beauty products is growing fast. Consumers use beauty products to become gorgeous, cleansing and to modify the physical appearance of their body. To analyze users preference towards beauty care products. Around 245 consumers were collected by using convenience sampling method in Erode. The study is based on primary as well as secondary data using percentage analysis and Henry Gratte ranking analysis has been used in this research.