Comments and revision suggestions on banning tobacco advertisement items of the Advertise-ment Law Revised Draft of People’s Republic of China / 中国卫生政策研究

ABSTRACT

When revising Advertisement Law ( AL) of People's Republic of China, a basic principal is the comprehensive banning of direct or indirect tobacco advertising and implementing the WHO Framework Conven-tion on Tobacco Control ( FCTC) . After comparing the AL Revised Draft ( ALRD) with the AL, the Interim Man-agement Regulation for Tobacco Advertisements ( IMRTA) , and FCTC article 13 and its implementation guide-line, we found that ALRD did not ban all kinds of the tobacco advertising in all public places by using different channels, couldn’t clearly define the covert and false advertisements on tobacco, so that the epidemic of tobacco advertising cannot be curbed in China. In addition, this ALRD still permits the tobacco advertising in some places, and this does not satisfy the FCTC requirement. Therefore, China cannot honor its commitments as a re-sponsible big country. According to above analysis, we proposed some suggestions on comprehensive banning all the direct and indirect tobacco advertisements.