Application of PDCA cycle in hospital brand strategic development / 中华医院管理杂志
Chinese Journal of Hospital Administration
;
(12): 550-552, 2014.
Article
in Chinese
| WPRIM
| ID: wpr-455893
ABSTRACT
Branding has become a core competitiveness for hospitals.They are faced with the question of how to build and maintain their brand,how to apply PDCA cycle in the management of hospital branding strategy,how to keep up the branding with constant analysis,evaluation and adjustment,for the purpose of sustained development.
Full text:
Available
Index:
WPRIM (Western Pacific)
Language:
Chinese
Journal:
Chinese Journal of Hospital Administration
Year:
2014
Type:
Article
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