Planning of hospital′s official WeChat program in guidance of public opinion / 中华医院管理杂志
Chinese Journal of Hospital Administration
;
(12): 705-707, 2016.
Article
in Chinese
| WPRIM
| ID: wpr-498614
ABSTRACT
Peking University Third Hospital was cited as an example in this paper to study how to guide public opinion and build a harmonious doctor-patient relationship by using WeChat official platform.It pointed out that the public relations office of the hospital should keep track of the ongoing healthcare reform,and leverage the functions of mass media,improve professionalism of their media workers,and build a long-term mechanism to response to public opinions in time.
Full text:
Available
Index:
WPRIM (Western Pacific)
Type of study:
Practice guideline
Language:
Chinese
Journal:
Chinese Journal of Hospital Administration
Year:
2016
Type:
Article
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