An empirical study on the utilization of online health community and its conversion into the traditional health system:A case study of haodf. com / 中国卫生政策研究

ABSTRACT

Objective:To analyze the service pattern provided by online health community and the conversion of online health community to offline health systems. To put forward the problems and suggestions on integration of online and traditional health services. Methods: The crawl programming is programmed to acquire and analyze data from haodf. com website, including the online consultation, telephone counseling, and referral appointments, etc. Results:The results show that the average number of replies is 14 times for two weeks, the total reply is 418 times, the telephone answering rate is only 0 . 08%, and the referral rate to offline is 2 . 96%. Conclusion: The conversion rate of online health community in China is lower than e-commerce service. The recommended index of telephone consulting is more instructive to patients. The services mode provided by the online health community is still single, and the profit model is not even clear.