Investigation and analysis on influencing factors of blood donation motivation and behavior in Foshan citizens / 国际检验医学杂志

ABSTRACT

Objective To understand the motivation of blood donation and the main influencing factors of blood donation behav-ior to formulate a targeted recruitment strategy.Methods A stratified cluster sampling method was adopted to perform the ques-tionnaire investigation on the influencing factors of blood donation without payment in 583 non-donors and 554 blood donors of Fos-han City.The analysis was performed by using the chi square test and Logistic regression analysis method.Results The character-istics of blood donation population were more males,aged 20-<30 years old,high school or secondary education,monthly income in 1 000-<3 000 Yuan;the main motivation for donating blood wasdevotion to love and social responsibility;the blood donation behavior was affected by the factors ofdevotion to love and social responsibility,give repeated donors certificate and medalfear of infectious disease and blood donation will affect healthfear of painandblood donation site traffic inconvenience and other factors.Conclusion The factors of incentive measures,barriers measures,psychological factors,blood donation services,and so on will affect the citizens to donate blood.Different recruitment strategies should be developed for different crowds.