Management of hospital reputition / 中华医院管理杂志

ABSTRACT

The reputation of a hospital is a non-visible resource of great importance. Strengthening the management of hospital reputation is an objective objective Put forward by the buyer's market under the market economic system and by the features of the medical services industry, for enhancement of a hospital's reputation can meet the emotional needs of patients. Thus strengthening the management of hospital reputation is of great importance. The measures include ①working out goals of reputation management; ②laving equal emphasis on hospital reputation and ethics in decision making; ③increasing investment in hospital reputation; ④shengthening the dissemination of hospital reputation and ⑤mobilizing the entire hospital staff in creating an image of the hospital with a sound reputation.