Practice in and exploration of marketing by medium-sized and small hospitals / 中华医院管理杂志

ABSTRACT

The paper analyzes the marketing circumstances for the operation of medium-sized and small hospitals under a market-oriented economy and gives an account of how the hospital the author works with has treaded the path of rapid and healthy development by actively changing marketing concepts, implementing marketing strategies in the light of local conditions, promoting one-to-one marketing, and persisting in people-oriented services. The experiences will hopefully shed light on the survival and development of medium-sized and small hospitals.