Strategy of Comparative Advertisement Use in Medical Profession / 中国药房
China Pharmacy
;
(12)2005.
Article
in Chinese
| WPRIM
| ID: wpr-526052
ABSTRACT
OBJECTIVE:
To discuss the strategy of comparative advertisement use in medical profession.METHODS:
The excellence and the shortcoming of comparative advertisement were analyzed in case study, and the strategy of comparative advertisement use in medical profession was put forward. RESULTS&CONCLUSIONS:
The use of comparative advertisement in a practical, rational and innovative way helps advertisement to play its potentials.
Full text:
Available
Index:
WPRIM (Western Pacific)
Language:
Chinese
Journal:
China Pharmacy
Year:
2005
Type:
Article
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