E-commerce Development of American Pharmaceutical Enterprises and Its Enlightenment on China / 中国药房

ABSTRACT

OBJECTIVE:To explore the way for the development of E-commerce in Chinese pharmaceutical enterprises. METHODS:The successful experiences of American in developing E-commerce were studied,and problems for the develop-ment of E-commerce in China pharmaceutical enterprises were analyzed.RESULTS&CONCLUSIONS:The development of E-commerce in Chinese pharmaceutical enterprises should count on information construction in enterprises,depend on the third party E-commerce transaction platform,focus on the service and actively develop the countryside market etc.