Problems about On-line Pharmacy Development in China / 中国药房

ABSTRACT

OBJECTIVE: To explore the development channel of on-line pharmacy in China. METHODS: The problems existing in the individual customers and the retail chain pharmaceutical enterprises were analyzed. RESULTS & CONCLUSIONS: The relation between the individual customers and the retail chain pharmaceutical enterprises should be coordinated when developing the on-line pharmacy. Only when the problmes such as the psychology and habbits of individual customers, and the running cost, drug safe distribution, network development and so on in the retail chain pharmaceutical enterprises have been solved can the on-line pharmacy smoothly developed.