The discussion on the crisis management of hospital public relations in China / 中国医学伦理学

ABSTRACT

Public relation of hospital is important to the survival and development of hospital.It is essential to study on the crisis management of the hospital public relations in the current competitive market with uncertainties.From a public relations and crisis management point of view,this paper explores the actuality of public relation crisis in hospitals of china,and advances some strategies to strength public relation crisis management to promote more harmonious hospital development.