Challenges and Opportunities of On-line Pharmacy Management in China / 中国药房

ABSTRACT

OBJECTIVE:To explore management tactics of on-line pharmacy in China.METHODS:Through analyzing the challenges and opportunities faced by on-line pharmacy,some suggestions for the management of on-line pharmacy were put forward.RESULTS & CONCLUSIONS:The management of on-line pharmacy,the first order of business is to solve the problem of its orientation and find out their competitive edges before forming strategic alliance with famous websites so as to guide consumers to on-line drug purchase.Moreover,unified management of on-line pharmacy and physical pharmacy should also be considered in its management process.