Education Planning and the Establishment of Universities Brand / 中华医学教育探索杂志

ABSTRACT

Since the scale of student-recruitment was enlarged in 1999,the competition of colleges and universities are getting fiercer day by day.Under the effect of the famous schools,the better the schools are,the more resource and the more excellent students can the school win.The article analyses how colleges and universities carry out education planning and setting up the colleges and universities brand from the necessities and the measures of education planning,every stage of setting the school brand and the problems which should be thought over.