Impact of the Development of Physician Group Practice on Human Resources Cultivation in the Public Hospital: Based on Two-sided Markets Perspective / 中国医院管理

ABSTRACT

A two-sided market perspective was employed to depict public hospital as a platform,including cross-group network externality,demand complementarities and price discrimination.Knowledge worker framework was employed to depict features of physicians.The paper argued that the public hospital could support autonomy and achievement attributes.The development of organization platform indicates that public hospital should invest more resources in technician exclusively associated to platform,encourage physicians to use platform efficiently,establish a various organizational ecology,and entrust physicians greater governance.