Analysis of Status Quo and Characteristics of Drug Advertisement Supervision in China / 中国药房

ABSTRACT

OBJECTIVE:To provide reference for strengthening drug advertisement supervision in departments of food and drug administration. METHODS:The annual statistical reports were collected from departments of food and drug administration during 2006-2016,and the level of province data of Statistical Yearbook of China Food and Drug Administration were also collected in 2013 and 2015. Comparative analysis and quantitative analysis were used to analyze drug advertising approval, revocation of drug advertisement registration approved number,disclosing illegal drug advertisements to industrial and commercial administrative departments and off-site record of drug advertising. RESULTS & CONCLUSIONS:The number of national drug advertising approval decreased from 35 530 in 2006 to 30 027 in 2016,and showed a downward trend on the whole except for a small increase in a few years. The number of revocation of national illegal drug advertisement was basically within 100 in most years;but there was a significant difference between provinces(regions,cities). The number of illegal drug advertisement transferred to industrial and commercial administration departments rose first and then declined since 2014;there was great difference in the proportion of illegal drug advertisement in total number of approved advertisement among the provinces(regions, cities). The proportion of the number of off-site record of drug advertisement in the number of drug advertisement approval in 18 provinces(regions,cities)was higher than national average(69.87%)in 2015. Relevant departments are suggested to gradually abolish off-site record system of drug advertisement,establish prefect drug advertisement review in advance system,strengthen cooperation with industrial and commercial administrative departments,refine statistical indexes of drug advertisement approval and examination,and improve drug advertisement supervision gradually.