Actual situation of Public Relation activities of various pharmaceutical companies in Viet Nam

ABSTRACT

Background: For a long time, the domestic pharmaceutical companies have performed Public Relation (PR) activities to help their business and ensure good relations with their customers. However, the effects of the pharmaceutical companies\u2019 PR activities were not high. Objective: To discover the actual circumstances of PR for a number of pharmaceutical companies in Viet Nam in recent years. Subjects and method: Subjects were the PR activities of pharmaceutical companies through the relations with various public groups. This was a descriptive, retrospective and observational study. Results: The pharmaceutical companies were more and more interested in relations with the public through sponsorship programs. Client relations had been consolidated after health consultancies, customer conferences, workshops, trade fairs, etc\u2026 The image of domestic pharmaceutical companies has appeared more often on mass media. Internal PR activities had built the culture of business and cemented relations between the company and employees. Investment and distribution relations had lagged behind.Conclusions: The PR activities of the pharmaceutical companies appeared to be more varied through relations with various public groups, making contributions to the development of the company.