Study on the development condition and strategy of traditional Chinese medicine service trade in Switzerland / 国际中医中药杂志

ABSTRACT

Since China-Switzerland free-trade agreements took effects, to develop the service trade of traditional Chinese medicine (TCM) in Switzerland has a wide market opportunity. It’s also of great importance on promoing the service trade of China and spreading Chinese culture. By collecting and summarizing the political and economic condition in Switzerland and the current situation of TCM service trade in China and Switzerland, this paper analyzes the opportunities of TCM market in Switzerland, which showed that the development of TCM service trade in Switzerland should base on the health maintenance of TCM to develop service trade; communicate with higher level authority for policy support; conduct strict management and lunch more industry standards.