Utilization of Internet-based Medical Information Services and Hospital Selection among Health Care Consumers: Internet Survey / 대한의료정보학회지
Journal of Korean Society of Medical Informatics
;
: 125-136, 2005.
Article
in Korean
| WPRIM
| ID: wpr-84631
ABSTRACT
OBJECTIVE:
This study was designed to identify the usage patterns and perception of Internet-based medical information services and its effect on hospital selection.METHODS:
An Internet survey was conducted on a web-site between 10 and 25 June, 2004. A total of 600 surveys were administered, of which 409 were adequately completed and included in the study. The collected data were analyzed on SPSS 11.0. Frequency and percentile were calculated.RESULTS:
Among the survey respondents, almost 90% reported having access to Internet-based medical information services. The majority(66.3%) of respondents reported the reasons for accessing the Internet-based medical information services were treatment modalities of disease, promoting health, and acquiring general knowledge in health. Seventy-eight respondents reported that they visited the hospital which provided the Internet-based medical information services they had accessed.CONCLUSION:
This study implies that Internet-based medical information services can be used in health service marketing.
Full text:
Available
Index:
WPRIM (Western Pacific)
Main subject:
Marketing of Health Services
/
Surveys and Questionnaires
/
Internet
/
Delivery of Health Care
/
Marketing
/
Health Services
/
Information Services
Language:
Korean
Journal:
Journal of Korean Society of Medical Informatics
Year:
2005
Type:
Article
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