Strategy and mechanism of green productivity realization in green supply chain of Chinese materia medica / 中草药

ABSTRACT

The innovation of Chinese materia medica (CMM) industry must abandon the traditional development model, clarify the connotation of green value of CMM industry supply chain, identify the improvement point of green value, innovate CMM green supply chain model, and realize the unity of economic value and environmental value of CMM industry. On the basis of analyzing the current situation of CMM green supply chain, we constructed the green value flow model of the CMM supply chain, meanwhile, analyzed the green value strategy by using the analytic hierarchy method to improve the green value strategy of the CMM supply chain, and then identified the strategy and mechanism to develop the green productivity of the CMM industry, and provided a reference for the green value creation and promotion of the CMM supply chain.