Application of hospital WeChat official account in health communication under public health emergencies / 中华医学教育探索杂志

ABSTRACT

During the COVID-19 outbreak, the hospital mainly used the WeChat official account for health communication, and responded to public health demands in public health emergencies in a timely manner. Taking Third-Level First-Class Hospital in Chongqing as the breakthrough point, this paper has discussed the advantages of hospital WeChat official account for health communication during the COVID-19 epidemic, found its insufficiency, and proposed optimized paths in production of high quality content, interaction with users, establishment of WeChat matrix, change of communication style and master of the communication timing, etc. Meanwhile, this paper holds that the communication practice of hospital WeChat official account based on public health emergencies has important enlightenment for medical education.