Exploring predictors of compulsive buying behavior among young college/university students

ABSTRACT

The objective of the present study is to find out the significance of Materialism and self-esteem as the predictors of compulsive buying behavior among young college/university students belongingto middle socioeconomic status. 155 students between the ages of 18 years and 25 years participated in the research, and completed measures of compulsive buying [Edwards, 1993], Material value scale [Richins, 2004] and self-esteem [Rosenberg 1965]. Multiple regression analysis was used to assess the hypothesized relationship of Materialism and self esteem with compulsive buying behavior which yields significant results reflecting Materialism and Self esteem as significant predictors of compulsive buying behavior [R[2] = .113, F [2, 152] = 9.646, p<001]