Effect of cash and credit on the speed of verbal learning: a trend analysis

ABSTRACT

In an attempt to determine the cash and credit group's trend of the average speed of learning a verbal task up to three trials, it was found that the trend was upward and without significant curvature. Both humans and animals seek satisfaction and shun dissatisfaction. They improve or change their behavior and attitude towards satisfaction. This has been explained under different names by different researchers. Thorndike [1898] has explained it in terms of effects of behavior, freud [1933] in terms of pleasure principle of behavior, Skinner [1938] in terms of reinforcement of behavior, Kornhouser [1939] in terms of attitude of people, Thibaut and Kelley [1959] in terms of outcomes of behavior and Homans [1961] in terms of payoffs or profits of behavior. They all agree that consequence of behavior affects subsequent behavior. Although the present experiment falls under the category of reinforcement schedule- immediate and delayed reinforcements, it is not basically concerned with determining the differential effects of reinforcement schedules on the speed of verbal learning. It is concerned with making a trend analysis of the average speed of verbal learning up to three trials under cash and credit payment schedules